What’s Wrong With The Big New York Publishers?
- Posted by Essays Blog in Essays Blog |
- July 17th, 2009 |
- Comments
The conventional marketplace for book sales is decrease. The cardinal largest publishers are shipping more books and selling less than ever before, even tho’ the distribution chain is saturated with copies that will eventually be returned. The basic laws of distribute and demand are being ignored and no one is trying to do anything about it. What’s wrong with this picture?
Reports appear that book sales are falling and have been for almost 15 years. In response, the cardinal largest publishers in the country are romancing retail bookstores to accept as much inventory as possible, often more than they can handle.
Experts have more than 800 new titles are published independently and traditionally every single day in the US. That’s over 290,000 new titles per year and the growth rate for the next ten years is predicted to be near 10-15 percent. With a growing number of new titles being published and forced into a decrease marketplace, the difficulty of marketing and selling books is obvious.
This growth of new authors and books is the direct result of new digital application, and the ability to print books inexpensively and on demand. This has spawned a new book making industry and a different kind of “publisher,” one whose business model is based on charging writers for printing and marketing, as opposed to selling books to readers.
This activity about in the industry has accelerated the growth of new authors, new books, and the print-on-demand publishing model. These companies make their money by printing books and selling services to writers. The problem with this new kind of publisher is that authors absorb all the cost and pay dearly for an opportunity to market and sell their book in the conventional marketplace.
If you are an Independently published author and your marketing efforts focus primarily on finding ridge area in bookstores, you should refocus your attention, economise your money and your time. Thither is a better artifact!
Thither are cardinal major factors that create the perfect ingredients for achiever of the Independently published book. (1) The only area of growth in publishing today is from the Independent author, and (2) The future for global book sales is the Internet. The key is how to utilize both facts with the creation of a single, online marketplace.
It’s time for the Independent Author to have behind one goal, to market and sell more Independently published titles &ndash an online platform where you can profile yourself and your book, a place where readers can discover voices never heard and stories never told. The goal is to help the author create that personal connection with their audience, easily and inexpensively. Where readers can find titles they will not find in a typical bookstore right in one location.
This is ideal for writers who are disgusted playing a marketing game controlled by the largest publishers in the class. It’s time for Independent authors to have behind one goal and that is to market and sell more Independently published titles.
The first block toward come independence in the marketplace for bookselling is joining unitedly as Independent writers and authors.