What is your writing chant?
- Posted by Essays Blog in Essays Blog |
- December 25th, 2008 |
- Comments
You call a car dealership. Not more than III stairs inside the door, a grin guy in a accommodate gets in your face. He is exploitation every hard closing sales tactic in the book, relentlessly pursuing you around the showroom and the lot.
This guy could not be more clear, he wants to sell you a car, and he does not mind you knowing it. And yet, we hate this guy. We deprivation people to put our needs and comfort levels first, and those who do are the people we reward with the sale.
Are those friendly people any less interested in making the sale than the obnoxious car salesman? Or are they just less straight about how they go about it? Do we care if they are being genuine, or do we just need to feel as if they are?
Picture this: You are introduced to any loud-mouthed adolescent marketing consultant at a party. He is half-tanked, cursing like a sailor, and insulting every 3rd person who passes by, all piece trying to convince you to hire him. He even insults you and your woman a couple of times in lame attempts at humor. Is he not just keeping it real?
On the other hand, I once read a account about a businessman who everyone loved. This guy kept everyone in stitches with his jokes, and yet he always took the time to listen attentively when others rung. In abbreviated, he made everyone feel good, and he was hugely booming in business because of it.
The account was told by a close friend of his, who revealed that the guy actually had no humor at all. He just repeated jokes that he heard others tell, even tho’ he did not get why they were funny. Further, the mans compassionate listening abilities were simply a learned behavior. He knew how to make people feel good, but he never cared at all what people said or cerebration. He just craved to be viewed as a person who cared, because it was good for business.
When it comes to copywriting and conversational marketing, it is all about how you have it, combined with a strategical decision as to what to have so that you can meet your goals. You are trying to create an experience that others respond to favorably, just like you would in person. Entertain the last great conversation you had with an engaging person. How did it make you feel?
Where do we draw the line with picture and authenticity? What if no one likes the real you?
For more details and my inspiration for this article you can call my computer mentioned in the Author field.