Ten Distance To Consume Recording To Sell More Books
- Posted by Essays Blog in Essays Blog |
- July 31st, 2009 |
- Comments
When it comes to convincing a reader to buy, sometimes thither’s nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a arresting cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn’t know they had). Recording as a means to promote a book is a great sales pitch, but only if it’s done right. What do I mean by “done right”?
With all the talk today about exploitation recording to promote your book, it’s easy to get caught up in a YouTube-driven class. It’s a great idea certainly but thither’s one catch: you’ve got to make your looker feel something. An example of this is a recent recording posted to Bumpkin videos (it also landed on YouTube) about a contestant (Paul Potts) on Britain’s Got Endowment. Piece not an author (yet) the recording shows us clearly what we mean by emotion. Don’t believe me? Accept a look for yourself.
.youtube.com/follow?v=exyJ2CSfrHo
The recording became so popular (almost overnight) that inside a few days it made it to the U.S. and into the hands of millions of audience. Why? Advantageously, let’s entertain this. If you’ve ever watched an episode of American Idol or a variant of the program you know that the most favored contestants are the underdogs, the ones who just surface and blow the judges away. That’s the biggest emotional hot button on any of these types of shows and that’s why the Paul Potts recording made much an impact online. Of course he had endowment, but endowment in the absence of a accurate underdog factor wouldn’t have made this recording as booming as it was.
In fact, not only that but every major media outlet is clamoring for an interview with Paul. He’s become a perception. The recording gave him exposure to people globally and it abroach into an emotion - but more than that, it abroach into the right emotion. That is key. If the Paul Potts recording had been chilling, or disturbing, or flat out boring, who would have cared? So if you’re considering doing a book recording for your own tome, don’t sell yourself abbreviated by just “telling the account,” do it in much a artifact that grabs your reader, engages them and hits them right in their emotional hot buttons. Know the triggers your audience responds to and incorporate that into your recording.
Check out this recording that MonkeyCMedia did for a book we worked on: .redhotinternetpublicity.com/trailers/engaged.html
Here are any distance to make the most of your recording:
1) Have you been YouTube’d? If you haven’t this is the #1 place to load your book recording.
2) Put your recording on your own site, don’t let a single traveler land on your computer without getting the “adjoin and feel” of your book.
3) Send a distribution of your book recording to every media contact you pitch. Never let a press kit leave your office without a disc.
4) Got a cultural networking page? If you do (and you should) add the clip or a link thereto on the page.
5) When you pitch the media, don’t forget to insert a link to the trailer in your email. Don’t send it as an attachment; chances are an overaggressive email filter will have it for lunch.
6) Blog about it every chance you get. No, I’m not talking about repeating a blog over and over but blog on what achiever you’ve had thanks to your recording. And oh, yes, add a link to the book recording also.
7) Trying to get a language but have been attempted? Let your book communicate for itself, literally. Drop off a copy of your book trailer to an as-yet-unconvinced bookstore person and I can almost bet you’ll get a language in the fund.
Ready for your close-up? Thither’s no quicker artifact to a potential producer’s heart than finished his eyes and ears. Perception a book come to life can sometimes be a great artifact to sell individual on the concept of movement your book into a movie.
9) If you’re doing a language bring the book recording to appear piece you’re language books. I’ve known authors who’ve done this and they oversubscribed almost double as many books. The recording really pulls in readers!
10) Just like you can tell a book by its cover, you can often tell a book recording by its packaging. Get your CD cover professionally printed, don’t cream on the first impression! In fact, why not have your recording burned to a business card filler cd that you can pop into the card interval of a presentation folder?