Selling Your Books In Bulk
- Posted by Essays Blog in Essays Blog |
- June 21st, 2009 |
- Comments
Have you ever dreamed of selling your book to a large corporation? A sale that would register various 1000 copies of non-returnable product on the book sale meter? What’s that? You’ve never cerebration of it, you have? Advantageously, never fear! It’s not also late to pursue this avenue, especially if you have a book ripe for a particular market.
Before you embark on this project, it’s important to believe the possibilities out thither. Start being aware of incentive items you might accompany and believe how they are old. Many are offered as consumer gifts or incentives piece others are old as training tools or morale boosters for employees.
Any examples of premium sales might be:
• Books offered at yearly company sales meetings
• Books offered to consumers at a discount (consumers are unremarkably asked to send in product UPC’s to qualify for these specials)
• Books offered to new customers at financial institutions
• Books offered to new home buyers
• Books offered to new magazine subscribers
To determine the market segment you deprivation to go after, contemplate your book first for obvious clues. If you’ve mentioned or recommended companies or products in your book, those will be the first worker you’ll deprivation to go after. Next, entertain the message of your book and how it aligns with particular companies inside that industry. Company blade sites and ads will offer great clues when trying to match a company or organization up with your book.
If you’re going after the magazine customer bonus segment, you’ll have a bit more flexibility. Generally, if the book fits the reader demographic and aligns itself with the message of the magazine, it will be considered. For example, you might offer a home organization book to Good Housekeeping or a fitness book to Consciousness or Redbook. Before you approach these magazines, read them for about III months so you get a good meaning of what they’re about and who their audience is.
If you’re going after a particular market and are trying to locate companies inside that industry, attempt doing a Boolean examine in Google. Your examine should look like this: “your industry and companies.” Another resource is .thomasregister.com. This computer will link you to companies nationally and internationally inside your industry.
Next, don’t overlook companies in your own backyard. Entertain industries, companies and organizations in your area that might activity advantageously for your book and begin going after them. Many times, local companies will greet the opportunity to activity hometown authors.
Once you’ve put your list unitedly, you’ll deprivation to contact them and pitch them the idea. Or, in any cases, our company will send them the book and proposal before we even make phone contact. Sometimes the companies you’ve targeted will be on the lookout for incentive items, other times this will be a new (and exciting) area for them. If you’re going after employee incentives, it’s interesting to note (and mention in your sales letter) that employee incentives increase individual performance by 27 percent and group performance by 45 percent.
Be open and creative with your pursuit of premium sales! Many times, companies will deprivation to put their logo on the cover or include an extra page in the book with a letter from the President or CEO. Check with your printer or publisher on whether this is possible for you and what the additional costs will be before you start pursuing the premium sales arena.
So, how long does this process accept? We’ve seen premium sales reversal in a week, piece others accept a year or more to complete. Oh, and the most important part… how many books can you plan to sell? Anywhere from one 1000 to various 1000 depending on the deal and the company. We’ve even got a deal in the works for a half a million copies of one book.
Discounts and negotiations vary. Often, we’ll negotiate intensity discounts of 50 percent to 70 percent on bulk orders. Again, make careful you’ve got these figures ready when you pick up the phone to make your pitch.
With the right book, premium sales are not only a great artifact to gain exposure of your book, but in the end, they make great “cents.”