Indian Writing Instrument Industry Moving Towards Global Exposure
- Posted by Essays Blog in Essays Blog |
- September 23rd, 2008 |
- Comments
The Indian writing instruments market today is allay on the path of discovering new niches with ergonomic designed products, promotional marketing items and luxury items but in the coming years it is bound to grow hugely not only domestically but also in it’s exports immerging as class leaders in Writing Instruments.
The stationery aspect is a cluster of many sectors out of which the most prominent and important probably is the writing instruments Industry. The cardinal most important tools of it are pen and paper. Other materials like pencil, rulers, writing pads, erasers etc also play an active role which are relevant items functional for commercial and office consume.
Even with the advancement age and rule of application the writing instrument industry allay holds a large apportion of the market. Over a period this industry has seen growth in the domestic market and is now is all set to become an export oriented market. For long period China has said to be ruling the export market in Writing Instruments and as per the author China alone exports around Rs.5000 - 6000 crore deserving goods. India had not entered much in the export field uptil now because its domestic demand was real high, at present India’s current export apportion is barely RS. 200 crore but now the industry is planning to expand further in it’s distribute and infrastructure thusly enabling them entry into the foreign markets. Foreign buyers of writing instrument also have been looking for an option. Uptil now they were buying their goods from china. Chinese pens are good looking and cheap but they lack long bombard life and can’t provide a good writing experience. India will assist to be the best possible option for them as it is the only country whose manufacturing cost is almost same as China.
If the Indian industries assure product life this is where the Indian manufacturers and exporters will have an edge over china. But the major hindrance of Indian writing industry to grow allay remains i.e. tho’ it is among the Asian leaders for provision stationery it’s international competition is danger thereto’s Writing Instrument Industry and may stunt the growth of the market inside. Chinese revolution in stationery was indeed a danger to the other nations and India is no exception thereto. China even today spoils the global buyers with innovative and inexpensive creations and is said to capture a huge part of the market.
Tho’ easy the writing instruments industry is achieving a well-developed and mature position and quality has also started playing an important role but allay it may accept few years more before the end of domination of Cheap quality Chinese product’s rule in writing instrument aspect. Innovation and apical quality goods at competitive prices are the major and only implementations finished which the Chinese dominance can be put to an end. New ideas and discipline advances in the writing instruments aspect should be put into practice to survive in this competitive market. Tho’ gradually and easy the market is recovering from buying these cheap goods and it is movement out to be a brand loyal market than the old conventional market, which consume to live on artificial or counterfeit goods. Also the government’s goal of reaching towards 100% literacy is bound to increase the demand. The Indian market today is allay on the path of discovering new niches with ergonomic designed products, promotional marketing items and luxury items but in the coming years it is bound to grow hugely not only domestically but also in it’s exports immerging as class leaders in Writing Instruments.