How To Generate Repeat Sales With Your Self-Published Book
- Posted by Essays Blog in Essays Blog |
- November 22nd, 2008 |
- Comments
The most important abstraction you can collect if you are selling your book from a site when a traveler comes to your book’s sales computer is not their money… it’s their email address and/or other contact information.
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Ok, back to collecting your site visitors contact information.
I know, I know you’re probably expression… “I’m an author. I deprivation to compose my book, sell my book and become a recognized expert. WHY do I need to get their contact information?”
The simplest answer is: Because you will NOT become affluent from the sale of your book. You will become affluent and achieve celebrity position finished the ongoing relationship you build with your readers.
If you don’t know who they are, how can you continue to keep in adjoin with them &ndash and they with you.
If you’re an expert on the case and they already have your book, don’t you believe they’ll deprivation MORE information and MORE books from you?
ABSOLUTELY!
Your book makes you an expert on the case, your interactions and relationships will propel you to a recognized expert and position you for long-term achiever &ndash not just a one-hit admiration.
The service you need to collect email and contact information and automatically respond to the person is called an Autoresponder.
Thither are paid autoresponders and free autoresponders. Normally the free autoresponders paste their own marketing message at the bottom of the emails you send out.
Not the best scenario, obviously, but if you deprivation to do this will limited or no upfront investment so a free autoresponder service will activity just fine until you start to accompany profits coming from your book.
The service I consume is a paid service called Aweber. It is located at .aweber.com
Do your own research and find a company that meets your needs. I recommend this service because it’s been around for a long time and many of my high quality marketing friends recommend this to their clients and wouldn’t continue to do so if it was a tawdry service.
What should you do with your autoresponder service when you get it?
1) You should place at least 1 or 2 “contract” boxes on your book’s sales page. You can offer an ongoing “newsletter” or “ezine” (as it’s called online). Or you can create a “primary report” related to the case of your book and offer it free to anyone who signs up.
The purpose of this contract is to capture “traveler” information. This artifact even if the traveler doesn’t order your book, you allay have their contact information and can keep in adjoin to promote your book and yourself to them on an ongoing basis.
Maybe they won’t buy your book, but because of your newsletter or primary report, they might recommend your book to family and friends.
2) After PayPal.com and before your download page.
When looking at PayPal.com, we saw that after they took the person’s payment for your book, they would send them back to your site.
The first page the person &ndash now a client &ndash should accompany is a “register” page. This page can simply ask for their name and email or you can have optional fields like address, phone number etc. Obviously the more information they are choice to provide the better for future contact with them.
This is a different list than those in #1. #1 is a list of people who visited your book’s site who may or may not have purchased your book. These people are registered buyers.
History proves that it’s far easier to get current clients to order more from you than trying to get individual who hasn’t already ordered. Both lists are important &ndash but this one is the most important to you for ongoing achiever.