How To Become A Bestselling Book Author
- Posted by Essays Blog in Essays Blog |
- November 24th, 2009 |
- Comments
What IS a best-selling author?
You have to answer that in your own mind.
Technically, it’s any book that makes it into the Apical 100 list at ANY online or offline bookstore.
However, what does it mean to you?
Is it individual who sells 300-500 books in a day finished online bookstores like Amazon.com and makes the apical 10?
Is it only the person who makes it to #1?
Is it the person who sells their book from their own site and makes $10,000 in a few months?
Or does it have to be a circumstantial list… like the New York Times best seller list?
What does it mean to you?
It’s a bad call. But you CAN have it all.
Selling your book finished an online or offline bookstore will mean less money for you upfront, but will provide you far more leverage in the long run.
Selling your book from your own site and action your own orders will mean far more money in the bank for you initially, but you’ll have to activity a little harder on the back-end to get the recognition you deserve.
Both distance activity. Neither artifact is right. It’s really what’s right for you.
Let’s talk about the stairs necessary to make your book a bestseller whether you deprivation to do it finished an online bookstore or from your own site.
1) Pick the circumstantial day you deprivation to become a best seller.
Focusing on a circumstantial day is what provides you the leverage to sell a large amount of books quickly. Selling 500 books over 6 months is not as impressive as selling 500 books in one or cardinal days.
2) Create your “what’s in it for me?” offer.
Your book is a important resource for your clients. But selling it alone puts it up against all the other books already on the market for your case. I don’t like those odds.
What you need is something “extra” — something that really let’s the perspective buyer know that you deprivation to help them.
If you were to sell your book (for let’s have $20) and so offered everyone who purchased your book on the circumstantial day you decided on in block 1 around $200 in bonuses from experts… do you believe they’d be more likely to buy? And buy on that day?
Of course they would.
This is the block where you act cerebration about you and start cerebration about the group of people you deprivation to help by writing this book in the first place. Remember everything you can possibly offer to add duration to your book and build a powerful arsenal of tools and resources.
When the potential buyer asks, “What’s in it for me?” (which they always do)… give them Dozens of answers.
3) Consume the 12-step method to create a promotional sales letter.
Now that you’ve answered the “What’s in it for me?” question, consume the 12-step process to build a sales letter computer for your book that explains it to the potential buyer.
They have a problem in their life. Your book is going to give them a solution for their problem… and a entire lot of “extras” if they buy on the circumstantial day you’ve chosen.
Tell them &ndash exploitation the proven 12-step process.
4) Leverage the relationships you’ve built.
Now, simply go back to the experts who provided you the bonus items for your book promotion, let them know the day you have picked as your bestseller day and ASK them if they would help you promote it on that day.
GIVE THEM A FREE COPY OF YOUR BOOK.
Don’t be beggarly. These are experts who have earned the right to be called an expert. You are asking them for a favor. Be generous enough to let them read your book first.
If you can afford it, send them a physical copy. If you can’t, email them a digital copy with a abbreviated, concise explanation of what you are doing.
Pick a circumstantial day to aim your focused effort. Give an overwhelming amount of bonus reasons for people to buy your book on that day; and so leverage the relationships with experts to get them to help you promote your book.
Why would they deprivation to? Any will deprivation to give back for the achiever they’ve earned. Any will deprivation to because by doing so their bonus item is getting in more people’s hands (and their bonus item promotes them).
What will these experts consume to help promote your book?
You guessed it… the “list” of their current clients.
Authors 25, 50 or 100 years ago would buy out their own first printing to make it appear their book was popular. Many “best sellers” old this tactic to get the Best Seller position so publishers would contract with them for future titles.
Difficult? Maybe. Booming? Absolutely.
Now it’s your activity.
Now that you know HOW to become a best seller, let’s address where to become a best seller.
Right now the 2 most popular bookstores for running best seller campaigns are Amazon.com and BN.com (Barnes and Noble).
To get your book listed in Amazon.com you can either:
Purchase the $149.95 option from Lulu.com for Global Distribution. This will get you listed in all major online and offline bookstores or go to Amazon.com and do it yourself.
If you accept the “do it your consciousness” route at Amazon, be careful to join Amazon.com’s Advantage Program. They will walk you finished the process of language up and getting your book listed in their fund.
If you deprivation to get listed in Barnes and Noble (online or offline), so call BarnsandNobel.com.
Lulu.com will make both of these a simple process because you’ll already have an ISBN and you can order just a few books initially to get started with Amazon.com and/or Barnes and Noble.
Let’s talk finished a few examples of how the Best Selling promotion may activity:
1.) Leverage experts
We’ve already covered this one.
If I was writing the Pet Name book, I could find experts who are currently providing products and services to pet enthusiasts. Ask for bonuses and/or content from them. So let them know the day I’m going to promote it and ask for their help.
I would provide them a digital or physical copy of the book to review. I would also ask what I could do to assist them. I’ve got to make it deserving their piece to help me.
2.) Leverage businesses
Rather than relying on 1 sale at a time from individual readers, I could approach businesses that sell pet-related products and accompany if I could get a licensing agreement with them where they buy a large quantity of books at one time.
I could sell 500 books to 500 different readers or I could sell 500 books to 1 or 2 pet stores.
3.) Leverage home townsfolk activity
If it’s a localized case &ndash like a jaunt guide to North Carolina beaches &ndash you could focus on circumstantial businesses along the North Carolina coast to promote your book.
You could also contact local radio and/or TV stations to get publicity for your book promotion.
The biggest key to your best selling book promotion… don’t just go finished the motions. Make It An EVENT! And have FUN with it.