Create Your Own Market For Independent Books
- Posted by Essays Blog in Essays Blog |
- October 12th, 2008 |
- Comments
Thither’s an estimated 3 million Independent authors cosmopolitan. If these writers join forces the potential impact is astonishing.
As of right now, the print-on-demand companies estimate that over 90% of their authors sell less than 30 books per year. The question is: how do you expand the position and exposure in the bookselling market and offer Independent authors an opportunity to sell more books?
The conventional brick and mortar marketplace has an established base of approximately 10,000 retail locations large enough to warrant the attention of major New York publishers. Object sales of individual titles are in decline and any experts advise readers are disgusted the same old abstraction &ndash the market lacks new authors and new titles.
Come book sales in all markets (excluding schools and textbooks) is estimated at around $20 billion dollars. One percent equals $200 million dollars. All that is required for Independent titles to capture this one percent in sales is to form an online market, a central location, all independent from any established publishing entity. That new creation would allow the Independently published book to be shopped by readers from around the class. The potential increase in sales is dramatic. The key is the development of this community, a destination for readers interested in purchasing the finest Independently written and published books from around the class: A place where the potential for Independent writers would open capable the class.
The concept is to open the market for Independently written books and offer readers the opportunity to browse for new titles, never before seen by the public at large. One community, bringing voices never heard and stories never told to the class.
The biggest problem with selling more Independent books is that an individual cannot imitate what the bigger publishers do in a market they control. The best opportunity to sell more Independently published books is to create your own market. Big publishing houses don’t consume the Internet to sell their books. Exploit their weaknesses, and help establish your own online destination for selling book(s).
It is not economically feasible to establish a brick and mortar presence for Independently published books. The hurdles to even the smallest market apportion is cost prohibitive. The best strategy is finished the consume of application, the Internet, to create a combined blade presence, a community, where writers can market themselves and their book(s).
The capability of the Independent writer and author is the combined filler of the group. When we create the community and develop a following, the old adage “build it and they will come,” will ring accurate. Major New York publishers relish in the fact the market for Independent books is fragmented and floundering. The last abstraction they deprivation to accompany is a joining of forces into one location where readers can browse for books. The creation of a single community of Independent authors would send blow waves end-to-end the business! Let’s create our own market and act trying to break into theirs.
It’s free, and the first block toward come independence in the marketplace for bookselling.